What is product traceability?

Why traceability?

• To gain visibility of goods in transit across supply chain partners

An effective traceability system enables end-to-end visibility from manufacturing till of retail/sale to consumers.

• To enable targeted and speedy product recalls

Despite all care, need for product recall may arise from time-to-time. Speed of recall and ability to accurately identify products to be recalled is critical for limiting financial/legal damages, and retain consumer trust and confidence in your products.

• To enable counterfeit detection at any point in the supply chain

If unauthorised/counterfeit products get introduced in the supply chain through unscruplous means, traceability would enable its detection leading to detailed investigation.

• To retain and enhance consumer trust and confidence in your products

Globally, consumer trust in products is low, which is a challenge for building brand loyalty and enhance sales. Traceability enables consumers to get visibility on product source, processing, etc., to inspire greater confidence.